You know you’re dirty minded… and fitness minded… admit it! 
Everybody wants to get dirty and call it fitness!
In years past most of the 30 to 40-ish population were 5k weekend warriors. To satisfy the increasing number of people who wanted to participate there were 5k’s popping up everywhere. Schools, clubs, memorials, fundraisers, teams and more got in on the trend and you can run any number of 5k’s ANY Saturday you want.
More recently there have been little tweaks to the normal 5k and races to get people excited about participating and to separate one 5k from another. Very successful. Especially one type of race has set itself apart – who knows why… The fitness marketing gurus identified a potential for revenue in the market and we’ve all seen this trend explode in a few years…
Dirty Minded Fitness Freaks
I’m referring about Dirty Events!
Recipe for making ‘dirty’ money:
- Determine your desired level of fitness event
- Add friends, work groups, families…
- Sprinkle in some method of getting dirty (color, mud, foam)
- Add a bunch of photos that can be posted on Facebook, Instagram, or Twitter
- Charge $50-$100 to enter
Voila! A ‘new’, ‘fun’, ‘different’ way to do a 5k or half marathon… but it is more than that because now you pull in not only the cardio freaks, but the muscle heads and divergents like CrossFit and Extreme type people. This recipe has proven to be a [Read more…]