Anyone seen the new ad campaign for Diet Coke in New York City?

Really? Coke marketers are going with a subtle reference to cocaine? I know we’ve gotten a little loose on the drug front – even openly selling marijuana in some states, can’t remember which ones… What was I talking about again? Oh yeah, Diet Coke. JK

Diet Coke and Weight Loss

Science Daily posted an article today (from Obesity journal) discussing the positive role of Diet Coke in weight loss.

This study finds that those who consume Diet Coke feel less hungry and ultimately lost more weight than the group which consumed water. I can’t help but wonder who funded this “scientific study.” HMMMMM?

This is the first article I recall reading where Diet Coke is touted as an
aid to weight loss or frankly has any health benefit at all.

Any 40-ish year old has been subject to many years of marketing campaigns from Coke. And no doubt about it, Coke is the industry leader in beverages and marketing/branding and is a global, household name.

• Coke holds 43% of the beverage market
• There are 1.7 billion servings consumed per day in the world market
• Coke has over 3500 beverages across 500 brands
• Coke cashes in on 35 billion in revenue each year
• The annual advertising budget for Coke is 2.9 billion

Here’s a mind blowing(pardon the coke pun) fact:
If you drank 1 coke beverage per day, it would take you 9 years to [Read more…]